1. INTRODUCTION

Wilder Way Counselling, Coaching and Consulting ('Wilder Way', 'we', 'us', or 'our') is a sole proprietorship owned and operated by Zoe Stratis, based in British Columbia, Canada. We provide individual counselling, group coaching programs, educational workshops, and related services.

This Privacy Policy describes how we collect, use, store, and protect your personal information when you visit our website at wilderway.net, participate in our programs, or otherwise engage with our services.

By using our website or services, you consent to the practices described in this policy.

2. APPLICABLE PRIVACY LAWS

Wilder Way is committed to compliance with the following privacy legislation:

•  PIPEDA (Personal Information Protection and Electronic Documents Act) — Federal Canadian privacy law governing the collection, use, and disclosure of personal information in the course of commercial activity.

•  BC PIPA (Personal Information Protection Act, SBC 2003) — British Columbia's provincial private sector privacy law, which applies to Wilder Way as a BC-based business.

•  GDPR (General Data Protection Regulation) — Where applicable, for individuals accessing our services from the European Economic Area, we apply GDPR-consistent data practices including the right to access, correct, and delete personal data.

•  Best practice standards consistent with HIPAA principles — While Wilder Way is a Canadian business not subject to US HIPAA legislation, we apply equivalent standards of care in handling sensitive health-related information for clients accessing services from the United States.

BC PIPA takes precedence over PIPEDA for our provincial operations. Where laws differ, we apply the higher standard of protection.

3. INFORMATION WE COLLECT

3.1 Information You Provide Directly

•  Name and contact information including email address

•  Payment information processed securely through Stripe

•  Information provided when completing intake forms, assessments, or program registrations

•  Communications you send to us by email or through our website

•  Content shared during group coaching sessions

3.2 Information Collected Automatically

•  Website usage data collected through Google Analytics including pages visited, time on site, and referring URLs

•  Device and browser information

•  IP address and approximate geographic location

•  Cookie data as described in Section 9 of this policy

3.3 Information About Minors

Wilder Way's coaching programs and online services are intended for adults aged 18 and over. In our individual counselling practice, we occasionally work with clients under 18. In these cases, parental or guardian consent is obtained prior to service delivery, and personal information about minors is handled with additional care and restricted access. We do not knowingly collect personal information from individuals under 18 through our website or online programs without verified parental consent.

4. HOW WE USE YOUR INFORMATION

We use your personal information for the following purposes:

•  To deliver the services you have registered for, including group coaching programs, individual counselling, and educational content

•  To process payments for services

•  To communicate with you about your enrollment, program schedule, and service delivery

•  To send you the lead magnet, email sequences, and program communications you have opted into

•  To improve our website and services through analytics

•  To run targeted advertising campaigns on Meta platforms to reach people who may benefit from our services

•  To comply with legal obligations

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

5. LEGAL BASIS FOR PROCESSING

Under PIPEDA and BC PIPA, we collect and process your personal information on the following bases:

•  Consent: You have given explicit consent by submitting a form, registering for a program, or opting into our email list. You may withdraw consent at any time by contacting us at [email protected].

•  Contract: Processing is necessary to deliver services you have purchased or registered for.

•  Legitimate interests: We may process data for analytics and service improvement where this does not override your privacy rights.

•  Legal obligation: Where required by law.

6. THIRD PARTY SERVICE PROVIDERS

We share your personal information only with trusted third party service providers necessary to operate our business. These providers are required to handle your data in compliance with applicable privacy law:

•  GoHighLevel (GHL): Our customer relationship management, email marketing, landing page, and course delivery platform. Data is stored on GHL servers. GHL's privacy policy is available at gohighlevel.com.

•  Stripe: Payment processing for program registrations and services. Stripe is PCI-DSS compliant. Wilder Way does not store your full payment card details. Stripe's privacy policy is available at stripe.com/privacy.

•  Zoom: Used for the delivery of live group coaching sessions. Participants should be aware that Zoom collects usage data in accordance with its own privacy policy available at zoom.us/privacy. Standard Zoom is used for coaching and educational programs only, not for regulated clinical counselling services.

•  Meta (Facebook and Instagram): We use Meta's advertising platform to run targeted ads. The Meta Pixel installed on our website collects anonymized browsing data to improve ad relevance. You can opt out of Meta's data collection through your Facebook settings or at facebook.com/about/ads.

•  Google Analytics: We use Google Analytics to understand how visitors use our website. This data is anonymized and aggregated. You can opt out using the Google Analytics opt-out browser add-on.

All third party providers are instructed to use your information only as necessary to provide services to Wilder Way and not for their own marketing purposes.

7. DATA RETENTION

We retain your personal information for as long as necessary to deliver services, meet legal obligations, and resolve disputes. Specifically:

•  Email subscribers: Retained until you unsubscribe or request deletion

•  Program participants: Retained for 7 years following program completion to meet standard business record-keeping requirements

•  Payment records: Retained for 7 years in accordance with Canada Revenue Agency requirements

•  Website analytics data: Retained per Google Analytics default settings, approximately 26 months

You may request deletion of your personal information at any time by contacting [email protected], subject to our legal record-keeping obligations.

8. YOUR PRIVACY RIGHTS

Under PIPEDA, BC PIPA, and where applicable GDPR, you have the following rights:

•  Right to access: You may request a copy of the personal information we hold about you.

•  Right to correction: You may request that inaccurate or incomplete information be corrected.

•  Right to deletion: You may request that we delete your personal information, subject to legal retention requirements.

•  Right to withdraw consent: You may withdraw consent for email marketing at any time by clicking the unsubscribe link in any email we send you. You may also contact us directly at [email protected] to be removed from our list.

•  Right to data portability: Where technically feasible, you may request your data in a portable format.

•  Right to complain: You have the right to lodge a complaint with the Office of the Privacy Commissioner of Canada at priv.gc.ca, or the BC Information and Privacy Commissioner at oipc.bc.ca.

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

9. COOKIES

Our website uses cookies, which are small text files stored on your device. We use:

•  Essential cookies: Required for the website to function. Cannot be disabled.

•  Analytics cookies: Google Analytics cookies that help us understand website usage. You can opt out via your browser settings.

•  Marketing cookies: Meta Pixel cookies that support our advertising. You can opt out through your Facebook settings.

By continuing to use our website, you consent to our use of cookies. You can control cookie settings through your browser at any time.

10. DATA SECURITY

We take the security of your personal information seriously. We implement the following measures:

•  All payment processing is handled by Stripe using industry-standard encryption

•  Our website uses HTTPS encryption

•  Access to personal data is restricted to Zoe Stratis and essential service providers

•  We do not store credit card numbers or full payment details

No method of transmission over the internet is completely secure. While we take all reasonable precautions, we cannot guarantee absolute security. In the event of a data breach affecting your rights and freedoms, we will notify you and the relevant authorities as required by law.

11. INTERNATIONAL DATA TRANSFERS

Some of our service providers, including GoHighLevel, Stripe, Zoom, Meta, and Google, store and process data on servers located outside Canada, including in the United States. By using our services, you consent to your information being transferred to and processed in countries outside Canada.

For individuals in the European Economic Area: Where your data is transferred outside the EEA, we ensure appropriate safeguards are in place consistent with GDPR requirements, including standard contractual clauses where applicable.

We take steps to ensure that any international transfers of your personal information are made to jurisdictions that provide an adequate level of protection, or with appropriate contractual safeguards in place.

12. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify active subscribers of material changes by email. The effective date at the top of this policy will be updated with each revision.

Your continued use of our website or services after any changes constitutes acceptance of the updated policy.

13. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact:

Zoe Stratis

Wilder Way Counselling, Coaching and Consulting

British Columbia, Canada

[email protected]

wilderway.net